The Complete Guide to App Store Optimization in 2025
Everything you need to know about ranking higher on the App Store and Google Play — from keyword research to creative optimization, conversion rate testing, and measuring results.
How to Reduce CPI with Creative Iteration on Meta Ads
A systematic approach to testing ad creatives and cutting your cost per install by 30–50%. Covers creative briefing, iteration velocity, and statistical significance in ad testing.
Ad Mediation 101: Maximizing eCPM Across Networks
A practical walkthrough of setting up ad mediation to maximize fill rates and revenue per session. Covers MAX, LevelPlay, and Open Bidding setup and waterfall strategies.
Understanding Apple Search Ads: Exact vs. Broad Match in 2025
Apple Search Ads remains one of the highest-intent UA channels. Here's how to structure your campaigns for maximum efficiency, including the latest changes to match type behavior.
Soft Launch Checklist: 15 Steps Before You Go Global
A complete checklist of everything you need to validate before scaling your app to global markets — from retention benchmarks to monetization validation and UA efficiency thresholds.
Hybrid Monetization: Combining IAP and Ads Without Hurting Retention
How to implement both in-app purchases and ads in a way that maximizes revenue while protecting player experience and long-term retention metrics.
App Store Screenshots: The Design Principles That Drive Installs
Screenshots are your most powerful conversion tool. Learn the composition, messaging, and A/B testing frameworks that top apps use to consistently improve install conversion rates.
TikTok Ads for Apps: Scaling Creatives in a Post-ATT World
TikTok has become a dominant UA channel for mobile games. Here's how to build and scale creative systems that convert — including UGC strategy, hook testing, and budget scaling.
Google Play Algorithm Update: What Changed and How to Adapt
A breakdown of recent changes to the Google Play ranking algorithm and the specific metadata and rating optimizations that are working best in the new environment.