Guides, templates, checklists, and tool recommendations curated by our mobile growth team. Use them to improve your app's visibility, acquisition efficiency, and revenue.
Comprehensive guides on the most important topics in mobile growth.
A 50-point checklist covering every aspect of App Store and Google Play optimization, from metadata to creatives to ratings strategy.
Read GuideA practical breakdown of the three biggest UA channels — how they work, when to use each, and how to allocate budget between them.
Read GuideA plain-language explanation of every major mobile monetization model, with data on when each works best and how to design them effectively.
Read GuideHow to localize your app for new markets in a way that drives organic growth, not just language coverage — including keyword localization strategy per region.
Read GuideA technical yet accessible guide to SKAdNetwork 4.0 for iOS marketers — what changed, how to set up conversion values, and what you can still measure.
Read GuideHow to run a structured soft launch that validates your product-market fit, retention, and monetization before spending on global UA.
Read GuidePractical, actionable checklists you can use right now.
The ASO and UA tools our team uses regularly, organized by function.
Best-in-class ASO platform for keyword research, competitive intelligence, and store listing analysis across iOS and Android.
Market intelligence and store analytics for download estimates, revenue estimation, and category trends.
Leading mobile measurement platform for campaign attribution, fraud prevention, and cohort analysis.
Comprehensive mobile attribution and marketing analytics platform with strong privacy-first measurement tools.
Industry-leading mediation platform with in-app bidding and strong fill rates across the AppLovin Exchange network.
Full-stack monetization platform with SDK-based mediation, user-level revenue reporting, and in-app bidding.
App Store page testing platform for validating creative changes before committing to native A/B test traffic.
Free in-game analytics platform purpose-built for mobile games, covering retention, session data, and monetization metrics.